There are various ways of slicing and dicing consumers according to their psychological profiles. Instant gratifiers and deferred gratifiers is one broad cut. Deferred gratifiers are prepared to wait. Instant gratifiers less so. Fine when it comes to chocolate, more of an issue when it comes to high end consumer durables and credit cards. Why spending money feels good Chocolate and money are not so very different in terms of the impact they have on our brains. Think about our response to chocolate as it melts in our mouths… Long before chocolate has actually started to act on our body […]
Tag: behavioural economics
Get down and give us 10! Training to be money smart
If you’ve read the Money Fight Club book you already know that every chapter starts with an inspirational quote, most from boxers. As the great Ali once said: “I’m a fighter. I believe in the eye-for-an-eye business. I’m no cheek turner. I got no respect for a man who won’t hit back. You kill my dog, you better hide your cat.” Wise words and just as applicable to your finances as your potential prowess in the ring. But, for the purposes of this blog, we want to focus on another quote in the book; from Smokin’ Joe Frazier: “You can […]
Being human
Behavioural economics – no, don’t yawn yet While the rest of us get on with paying the bills and going to work, economists are slugging it out in grand intellectual style. What are they arguing about? Well, little old us, of course. At the centre of the fisticuffs is a big debate about whether we can be totally logical when it comes to money – weigh up the facts at hand and make coolly rationale decisions – or whether we are bound by our emotions and the merry dance they lead us across our personal financial landscape. Economic nudging This […]