Loyalty schemes. Are they pointless?

Sainsbury’s recently captured the headlines with its decision to halve the points your can earn on its Nectar card, so you have to spend twice as much to earn the same number of points as you did before April 2015. But whatever plastic loyalty cards you have rattling around in the glove box, or the bottom of your shopping bag – there’s a much bigger issue here. The fact that loyalty doesn’t pay. In fact, loyalty never paid but supermarkets (in particular) and other major retailers managed to trick us into thinking it did. Loyalty cards explained There are 3 […]

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