Why supermarket price wars aren’t all they’re cracked up to be

Tesco has joined Morrrisons in tantalising supermarket shoppers with offers of price cuts. According to The Telegraph: Tesco has cut the cost of a cooked breakfast, with lower prices on eggs, bacon and tomatoes, saving families ‘£96 a year’. Hmmm… The Tesco salvo was in response to a similar promise to cut prices from Morrisons. Of course, it would be cynical to point out that both these generous offers were made on the back on dwindling profits. We’re all for basics such as bread and eggs costing less but we trust supermarkets about as far as you can throw a […]

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